Eretz Africa - Public Relations and Media Consulting for Africa
ארץ אפריקה - יחסי ציבור וייעוץ תקשורת ליבשת אפריקה
Who we are
During the last few years there has been a growing relationship between Israel and Africa. One of the major events was the announcement of an “African Strategy” in 2016 by Israeli PM Benjamin Netanyahu which stated that “Israel is returning to Africa, Africa is returning to Israel. It is happening big time…It is happening now because it is so clear that it is good for Africa and good for Israel. We face a multitude of challenges and opportunities.”
Eretz Africa was established to give solutions to a wide number of companies, organizations and other parties in Israel that want to give African countries access to knowledge or products but don’t have the understanding of the media in the specific country. We have that understanding and can propose a carefully considered navigation of the country’s media.
Eretz Africa provides public relations and media consulting for Africa, and we are the sole experts in this field in Israel. Eretz Africa has a deep understanding of the diverse continent and proven knowledge as to how to use this expertise so that you are able to reach your goals through the African media. Using experts and partners in Israel and the African countries, we are able to choose the correct media strategy.
Our love for Africa, diverse capabilities and our strong knowledge of African countries and the different media tools there, will allow you to attain the needed impact. Eretz Africa - the palm of our hand is Africa.
We have expertise with providing services in the areas of public relations and media consulting in African countries, in the written and broadcast media, as well as social media. Our solutions include developing a media strategy, crisis management, providing spokesperson services and building internet interfaces.
We offer these media services for a wide range of clients, whether they are companies, non-profit organizations and the public sector, private individuals and governmental bodies. Our approach is based on proven methods based on communication models and thinking outside the box, and when needed involve discrete activities.
Our love for Africa, diverse abilities and knowledge of African countries and the different communication tools there, will allow you to reach the needed impact. From coverage in a printed paper in Kenya, being a guest on a radio show in Nigeria and to opening a Facebook page for your product that targets the public in Ghana, we at Eretz Africa will know how to choose the right tactic that will allow you to fulfil your goals in the specific African country. We have the power to bridge your language to the local language in the specific country, or group of countries, in Africa.
If you are a company, non-profit organization or part of the public sector, a private individual or a governmental body planning to operate in Africa, or that is already operating on the continent, do not hesitate to contact us for public relations and media consulting there. Eretz Africa - the palm of our hand is Africa.